100 Candles Training
BRAND DESIGN / BRAND MESSAGING /MERCHANDISE
OVERVIEW
The 100 Candles name exists around the ideal that you should look after your body like you want to live to 100 years of age. In turn, you might celebrate with 100 Candles on your cake.
BEFORE
100 Candles had visions for expansion and growth and to go from 1 to 1 personal training model to opening a full operating gym, partaking in marathons Australia wide and growing their member base.
With this vision in mind they needed a stronger presence.
The previous logo lacked strength for future vision of the brand.
STRATEGY
The brief for the logo was to capture the personal truimph of achieving your goals, no matter big or small. The icon had to represent celebration, the 'Olympic Tourch' each one of us can carry and a personal triumphant moment of achieving your goals.
FIRE UP started out as a catch phrase used during training sessions by the founder of 100 Candles Pete Raudaschl and became the tagline of the brand. Fire element is an important part of what the brand stands for metaphorically and became an integral element woven into the brand identity.
COLOUR PALLET
The colour pallet for the brand is welcoming, relaxed, friendly and supportive, reflective of the environment and experience. The brand stands for championing individuals on their health journey in a safe and encouraging way.
TYPOGRAPHY
Avenir
BRAND PHOTOGRAPHY STYLE
inspiring / dynamic / triumphant / realistic / reflective / competent
Brand Launch
Social Media Posts
Kind Words
Kind Words
"Utilising the services of Julia is one the smartest decisions I have ever made. Simply, she is the reason professionals must exist. For Julia, design is an art and a passion, not just a computer program and some tired old templates. She completely immerses herself into her work and has treated a project which is at the centre of my universe like it actually matters to her on a personal level. Julia is fastidious over what the finished product will be – like she has a real investment in the project too. Through Designerbility and Julia I can confidently say that my business not only looks better and presents with a sharp and professional polish, but that I’m better for the experience of working with a true gem."
Pete Raudaschl - Personal Trainer FOUNDER
