Jessica Prince
LOGO DESIGN /WEBSITE DESIGN / STATIONARY DESIGN/BANNER/PACKAGING
OVERVIEW
Jessica Prince picked up her first pair of ballroom heels at 17 and has not looked back since. Performing both nationally and internationally along side artists such as Olivia Newton John, Robbie Williams, Kelly Rowlands, Human Nature, John Paul Young, Johnny Ruffo, and Nathaniel from X Factor.
Being featured on Channel 7's Dancing with the Stars as well as So You Think You Can Dance, and staring in Baz Luhrrman's Strictly Ballroom the Musical, it was vital to capture the personality and status of her remarkable talent in the launch of her personal brand.
TAGLINE
"Come dance with me "
Fun
Fast Paced
Energetic
Enjoyable
Challenging
Unexpected
Impressive
Educational
Daring
COLOUR PALLET
Bright pink infuses the brand with vibrancy, giving it a feminine look and feel, appealing to the target audience, offset against darker shades help keep the colour scheme grounded.
TYPOGRAPHY
Playfair Display
Helvetica Light
BRAND PHOTOGRAPHY STYLE
high energy / fast paced / romantic / modern / feminine / exciting / colourful
Brand Launch
Brand extension
What happened next...
