Pilates 360

BRAND STRATEGY / BRAND DESIGN / BRAND MESSAGING /INTERIOR BRAND DESIGN/WEBSITE ART DIRECTION

OVERVIEW

Pilates 360 is a boutique studio with a passionate belief in Pilates as an innovative, corrective exercise system for all ages, abilities and fitness levels. Providing a full body energetic, functional and balanced workout that will transform the way your body looks and feels. 

STRATEGY

The name of the brand was an integral starting point of the design process. The logo had to encompass the notion of a total body workout. Taking inspiration from simplicity of clean lines and pilates poses, the three elements were incorporated together to create the brand mark.

TAGLINE

COLOUR PALLET

When developing the colour pallet it was important to stay clear of traditional colours used by pilates industry. Developing a vibrant, energetic, electric colour pallet was vital in order to appeal to the identified target audience.

TYPOGRAPHY

BRAND PHOTOGRAPHY STYLE

aspirational  /  fun  /   candid  /  black and white 

Personal

Innovative

Fun

Quality

Authentic

Unexpected

Skilled

Educational

Caring

Brand Launch

What happened next...

EXPANSION

SECOND STUDIO
OPENED
JANUARY 2017

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