Pilates 360
BRAND STRATEGY / BRAND DESIGN / BRAND MESSAGING /INTERIOR BRAND DESIGN/WEBSITE ART DIRECTION
OVERVIEW
Pilates 360 is a boutique studio with a passionate belief in Pilates as an innovative, corrective exercise system for all ages, abilities and fitness levels. Providing a full body energetic, functional and balanced workout that will transform the way your body looks and feels.
STRATEGY
The name of the brand was an integral starting point of the design process. The logo had to encompass the notion of a total body workout. Taking inspiration from simplicity of clean lines and pilates poses, the three elements were incorporated together to create the brand mark.
TAGLINE
COLOUR PALLET
When developing the colour pallet it was important to stay clear of traditional colours used by pilates industry. Developing a vibrant, energetic, electric colour pallet was vital in order to appeal to the identified target audience.
TYPOGRAPHY
BRAND PHOTOGRAPHY STYLE
aspirational / fun / candid / black and white
Personal
Innovative
Fun
Quality
Authentic
Unexpected
Skilled
Educational
Caring
Brand Launch
What happened next...
