Prospaerum Financial Planning
LOGO DESIGN / STATIONARY DESIGN/BANNER/BRAND MESSAGING/WEBSITE DESIGN
Prospaerum was launching in an already saturated market place. It was vital to establish a unique positioning for the brand strategically and visually. Reflecting trust, professionalism, confidence, dedication and quality was important particularly for a business that has to deal with or take care of other people’s money.
A distinctive brand mark was designed that uniquely identifies the brand.
Photography style is very much reflective, with a sense of nostalgia and hopefulness of a better brighter future.
The brand stands for security, peace of mind and protecting what's important to you at various stages of your life and photography style reflects that.