Prospaerum Financial Planning

LOGO DESIGN / STATIONARY DESIGN/BANNER/BRAND MESSAGING/WEBSITE DESIGN

OVERVIEW

Prospaerum was launching in an already saturated market place. It was vital to establish a unique positioning for the brand strategically and visually. Reflecting trust, professionalism, confidence, dedication and quality was important particularly for a business that has to deal with or take care of other people’s money.
A distinctive brand mark was designed that uniquely identifies the brand.

COLOUR PALLET

This corporate combination of grey based tones is teamed together with bright orange to soften the look and make it a friendly approachable and accessible brand aimed at the target audience.

Caring

Honest

Loyal

Genuine

Resourceful

Accessible

Serious

Diligent

Methodical

TYPOGRAPHY

PHOTOGRAPHY STYLE

Photography style is very much reflective, with a sense of nostalgia and hopefulness of a better brighter future.
The brand stands for security, peace of mind and protecting what's important to you at various stages of your life and photography style reflects that.