Women With Cents

 BRAND STRATEGY / BRAND MESSAGING / LOGO DESIGN / STATIONARY DESIGN / BANNER /
WEBSITE DESIGN / SOCIAL MEDIA DESIGN

OVERVIEW

Natasha Janssens the founder of Women With Cents knows what it’s like to juggle life as a new mum with the transition to a single income household – in short, not easy! Having experienced this balancing act first hand and witnessing other women facing the same challenges, Natasha realised her calling: to shift the way women think about money forever.

STRATEGY

Women with Cents is all about educating and empowering women to take a front seat in their financial life and feel more in control and more equiped to make better financial choices for their future. The brand feels warm, welcoming, approachable and feminine. In order to collaborate with major industry influencers and corporate bodies we needed to strike a balance between appealing to women yet keeping a corporate look and feel. A distinct brand mark was designed to be used as a stand alone which will in time be adapted to brand extension for Kids With Cents

TAGLINE

We developed a unique tagline capturing the essence of the brand promise. The empowerment of women nationwide to decide with clarity and confidence what  and how their future will look like

Your future on your terms

Empowering

Educational

Comforting

Valuable

Inclusive

Humble

Competent

Purposeful

Trustworthy

COLOUR PALLET

It was vital to bring a level of fun to thebrand and break the paradigm of "finance is boring/complicated"

Instead we created a colour pallet to be creative, engaging, trendy, happy, positive, fun. It is important to feel positive about one's financial future and have fun about planning, dreaming and creating what the future holds for these women and their families.

TYPOGRAPHY

Helvetica Light

BRAND PHOTOGRAPHY STYLE

candid  / approachable  / relatable  / "a day in a life" of every mum  / family oriented  / fun  / quirky  / colourful  / reflective  / emotional

Brand Launch

What
happened
next?

GROWTH

Database growth to 5,000 subscribers
in just 12 months

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